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售價:1102  |
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| 搜尋參考資料: 1. New Products Management(11版) C. Anthony Di Benedetto,C. Merle Crawford ... fi.uba.ar/materias/7558/Lecturas/Portfolio Management for New...Arquivo PDF WORKING PAPER No. 11 Authors: Dr. Robert G. Cooper Dr. Scott J. Edgett Product Development Institute ... Portfolio Management for New Products: Picking the … New Products Management 11/e. ... A Framework for Marketing Management (GE) (6版) 出版日期：2015/11/02; ... Banking and Financial Markets (GE)(11版) www.adobe.com ... is hitting the big screen in a new feature film cut entirely in Premiere Pro CC. ... More products. Change region Products; Downloads; Learn & Support ... www.bloomberg.com The daily online Bloomberg report gives you the latest headlines from around the world, current market data annd personal finance advice, politics and top videos. |
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詳細資料ISBN：9789814577106 叢書系列：產品管理 規格：平裝 / 588頁 / 普通級/ 單色印刷 / 11版 出版地：台灣 內容簡介 1.STRATEGIC ELEMENTS OF THE PRODUCT DEVELOPMENT. THE FIRST PART OF THE TEXT INTRODUCES THREE KEY CONCEPTS (NEW PRODUCTS PROCESS, PRODUCT INNOVATION CHARTER, AND PRODUCT PORTFOLIO) AS THE THREE STRATEGIC ELEMENTS OF THE PRODUCT DEVELOPMENT. THIS UNITES ALL THE KEY STRATEGIES INVOLVED IN NEW PRODUCT DEVELOPMENT, AND SERVES AS A FOUNDATION FOR ALL ASPECTS OF PRODUCT DEVELOPMENT PRESENTED IN LATER CHAPTERS. 2.COMPREHENSIVE COVERAGE OF NEW PRODUCT DEVELOPMENT PROCESS AND PRACTICE, SUCH AS, DESIGNING FOR THE ENVIRONMENT AND GLOBALIZATION IN NEW PRODUCT DEVELOPMENT, PREPARES STUDENTS TO MANAGE THE PEOPLE AND PROCESSES FROM A MARKETING PERSPECTIVE. 3.ATTENTION ON TEAMS. UNDERSTANDING OF WHAT A TEAM IS FOR AND COMPREHENSION OF TEAM MISSION AND STRATEGY IS CRITICAL IN NEW PRODUCTS MANAGEMENT 4.CROSS-FUNCTIONAL APPROACH WEAVED THROUGHOUT. NON-MARKETING VIEWS ARE PRESENTED AS THEY NATURALLY ARISE AND ARE NOT FORCED INTO A SINGLE CHAPTER. THIS HELPS STUDENTS APPRECIATE THE MULTI-FUNCTIONAL NATURE OF PRODUCT DEVELOPMENT IN EACH PHASE OF THE DEVELOPMENT PROCESS. |
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